Are You Looking For Some Tasty Treats?

If only there was a bakery that offered a wide variety of fudgy products, gourmet cupcakes and cheesecake. TheFudgyDen is the go-to bakery for your sweet tooth cravings.

For all of us with ‘‘sweet teeth” out there, this one is definitely going to be worth it. 

I’ve always had a sweet tooth ‘’problem’’. 

The amount of appreciation I have for a perfect block of fudge, a scrumptious, gourmet cupcake, or even possibly the ultimate shortbread cookie is indescribable. 

Starting off at varsity just a few months ago, I was bound to meet a whole host of new and interesting people. 

One of those people was Adelene van Rooyen

Not only does Adelene have a good eye for the social media side of things – when it comes to marketing – but she also tends to offer the most delicious gourmet cupcakes at our House Committee meetings.

The part that stumped me back then was that I couldn’t understand how she was not making these treats as items for sale. 

Little did I know of course that ‘back in 2018’ when Adelene was ‘halfway through my first-year experience’ the penny dropped for her to start up TheFudgyDen


The story goes that Adelene’s mom – Dia – ‘always made us fudge’ and so they thought why not give it a shot.

As a student, you will come to realize that ‘student life is really expensive’. 

This fact led the team to start off with ‘original fudge’ and have since grown to the point where they now have theirvery own Fudge sauce, Fudge ice cream, Fudge flavors and so much more’ – because they don’t only bake fudge

the word ''growth'' is being spelt out on an exponential curve


If you haven’t yet gathered, TheFudgyDen is a ‘home-based, family bakery’ that produces all their products with great care and attention to detail

Being able to accomplish this feat though is easier said than done and so it only makes sense that there is a team of family members who all contribute to the end product. 

TheFudgyDen wouldn’t be TheFudgyDen if it didn’t have any products to sell, this is where Dia – the mother – slots into things. 

As the baker, Dia has an eye for the finer details. 

Every treat that is sent out for orders is carefully analyzed and assessed against her high standards of quality

Simply put, ‘she is the mastermind behind the products’ who ensures that stock is up to date and is no less than top quality

Now that’s the final show though, but as with any business, there are also going to be things that take place behind the scenes. 

Meet Nick – the father – who handles all the essential matters for running a business. 

In short, he is a ‘very important part of the team’ which deems him the mastermind behind the operations of TheFudgyDen. 

With registering a business name being one of the many imperative tasks to be completed by Nick, the business would need something to be identified by. 

Nico – the youngest brother – was the one responsible for crafting ‘’TheFudgyDen’’. 

Adding to the band of brothers is Terence – the oldest brother – who is a dynamic player: be it running deliveries, purchasing stock, cleaning up the kitchen, or even lending a hand with the packaging, he is the go-to guy

Everything seems to be in place for ‘a perfect team’, but there is still one major thing that hasn’t been considered: how does the family know if their products are any good?! 

This is where Bryan – Adelene’s boyfriend – steps up to the plate. 

Without a doubt, he certainly has a flagship role in the team.

He always tastes a new product to ensure it is delicious and ready to be added to our official product list’ 

Speaking of a product list, how exactly do customers know what to order and find more information on TheFudgyDen?

Adelene is somewhat of a marketing wizard and so it is her sole responsibility to see to the ‘marketing and communication’ side of things. 

She is the lady that is the creator of the bakery’s upbeat website, social media feeds/ pages, and looks at the orders being sent off correctly, etc. 

two hands holding the word familly


Besides just the family-business aspect, this up and coming bakery has a lot going for it

  • ‘We create our own recipes
  • A fair few of their inspirations come from past ‘’failures’’ 
  • Each recipe is tweaked ‘until it is perfect’ 
  • Their products are made ‘from scratch with love and our dedication
  • As a customer you are not just another face in the crowd, you form part of a community 
chalk images of fish swimming in a singular direction except for one identical fish that is coloured in and swimming contra te others


With so many fantastic and delectable products on offer, it can be difficult to decide on which ones you want to try out first. 

With this in mind – to make your decision process slightly easier – I spoke to Adelene about what some of the popular choices are. 

Bestsellers include: 

  • Salted Caramel Fudge 
  • Fudgy Ice Cream 

Adelene’s personal favorite is the Fudgy Ice Cream because of its creaminess. 

In her own words, it is ‘just the best dessert, even on a cold day’. 

variety of chocolates
Disclaimer: Image is solely for illustrative purposes


As is with a bakery, the team is always being kept on their toes.

They are continually experimenting with new fudge flavors to provide their customer base with as much choice as possible. 

The team would also like to increase their products’ presence in supermarkets, so keep your eye out for your friendly bee-packaged, sweet treats. 

Beyond just product development though, there is chatter around opening up a café

This certainly won’t be happening in the immediate future as Adelene is fully committed to her studies, but ‘it is definitely a goal for us’ and an exciting one at that!

To paint a picture

Hopefully one day you will walk past a soft yellow, bee-themed café with shelves full of delicious fudge and customers filled with happiness while enjoying a cup of coffee, paired with a slice of cheesecake.’

two cappucinos in yellow coffee sets on a coffee table


Adelene had a few words of encouragement/ advice that she wanted to share with our aspiring bakers: 

  • Preparing ‘stock takes a lot of time’, so be prepared to commit at least 2-3 days for this – based on a 2-man-team.
  • Be flexible around your studies/ other commitments if those do take preference.
  • Invest in your customers, because when tough times such as Covid-19 come around and you are forced to shut shop, they will be your lifelines.
  • Don’t be fooled: ‘it will always spark a craving’ when baking niceties – fight the temptation.
  • Don’t be afraid to experiment: ‘most of our products weren’t even planned and they actually happened due to a mistake’. Adelene calls them ‘successful accidents’ where for instance they added the wrong sugar and so the fudge sauce recipe was born. 
  • Get started and ‘just do it’.
  • Everything takes time, hard work and a goal’. Part of the reason why TheFudgyDen has been able to grow as it has is because its team shares a common goal. 
  • Ask for help.
advice is spelt out using fridge magnet letters


With this fun-loving bakery only having been in existence since 2018 they certainly have covered some extensible ground.

Related: Read our interview with these ‘college meme account’ admins


Which tasty product on their website catches your eye? 

Find TheFudgyDen on Instagram

The Side-Hustle Starter Kit for Students

For all the ambitious students out there, this article is for you. DON’T FORGET to think about these things before you launch your side gig.

It’s become quite a trend of late: Entrepreneurship

Add that to the fact that you are a student and a little bit of extra cash goes a long way, it sounds like the dream come true.

University is one of the better times to start up a side-hustle. You have arguably the most freedom you will likely get before getting involved in the 9-5 scheme, and you are surrounded by a whole bunch of aspiring professionals

There is no shortage of ambition in your immediate surrounding environment. 

One couldn’t ask for a more conducive environment to be placed in when looking at building-up a side-hustle. 

Besides the benefit of being placed in a conducive environment, there also isn’t necessarily any pressure placed on your shoulders

1. It’s a side-hustle, not entirely an entrepreneurial venture.

2. You will still be at university to work towards getting your piece of paper.

One of the few downsides to a failed start-up is possibly recovering zero of your start-up costs. 

Apart from that though, you’ve got ‘nothing’ to lose. 

With ‘being your own boss’ having such an established presence at the moment, the web is overpopulated with ideas for student side hustles, yet not many provide insight on things to consider before launching your side gig.

So that’s exactly what this article is going to aim to accomplish: things to consider before getting your hands dirty with the construction process of your startup. 

That said, the first thing you will want to do is 


Why do I want to build my side-hustle? 

It wouldn’t be a surprise to hear that you have been somewhat influenced by all those countless entrepreneurship gurus across the internet.

But go beyond that, dive deep into your motivations behind wanting to create another income stream for yourself. 

If you can successfully outline this question, then you can direct the vision you have for your hustle. 

Having a vision is crucial to the success of your goals. 

Without vision, you won’t be able to correctly align your goals with the message you want for the ‘brand’ to carry forward as well as the atmosphere and feel to it. 

Don’t rush this first step. Take all the time you need to get your road-map crystal clear

But most importantly, by being real with yourself you will quickly be able to determine whether or not you are just jumping on the bandwagon or if you have somewhat ‘purified’ motives behind your drive. 

post-it note on pin board with what is you why written on it

Now that you have your ‘’why’’ mapped out, ask yourself 


You’ve got the ‘’why’’ now you’re just missing the what

What do I mean by ‘’’the what’’? 

Your passions

Figure out what you’re passionate about. 

The benefits to syncing your hustle with your passion/s are endless, but the major ones include: 

  • Being able to accomplish an authentic feel to your gig. Remember what we were saying earlier about ‘purified’ motives?!
  • Secondly, when the ‘tough times’ come knocking – and they will – having that innate drive to want to do something will help you keep at it and prosper through the adversity. 
  • Lastly, if you are passionate about something then it makes sense that you would naturally know a fair bit about your chosen field. Being knowledgeable about a field helps establish credibility and assert your authority within the given field. 
what are you passionate about is written on a road sing

Enough questions, now it’s time to start 


Right off of the bat, you’re going to want to be prepared for a long process

Like a very, very long process

Seriously don’t underestimate the time that this step is going to consume. 

There is a high likelihood that – if you are ‘really’ planning out your idea to the T – that this section of the job will become frustrating

This will be because you’re going to feel like you are making zero progress

But just like we said earlier, don’t rush the process. 

This part is going to be the most important because once you do launch, you’re going to hit the ground running

You won’t want to be playing the chasing game. That will be a one-way ticket straight to taking an ‘’L’’. 

Now as frustrating as what this process might become, you will thank yourself once you launch because with launching your gig comes another wave of stresses

Planning helps to best reduce the stresses you will experience. 

Though as important as planning is, just remember that you are not going to put together a flawless plan

Trying to perfect every little detail is going to eliminate any possibility of actually executing your idea. 

Put in the grind and then go with the flow.

diary, coffee and flowers are on a white table

One of the first things you might want to consider when planning your idea is it’s 


To win the jackpot you’ll want for your studies and side-hustle to be able to co-exist

The lesser the demand that your side-hustle places on your studies the better. 


It’s a ‘’side’’ hustle, not an entrepreneurial venture. 

We are not looking to start-up a business – at least not immediately – but rather just keep our bank account stimulated

Also, there are going to be times when you will need to compromise one for the other and you want to be able to do that and not be stuck between a rock & a hard place. 

If your idea is proving to not be the most flexible don’t just knock it entirely, play around with the idea and see how you can try and re-angle it to better suit your schedule. 

silhouette of a woman juggling 3 balls

In a different sense of the word – flexibility – you also want to consider the 


Right now, the world of business is caught up in quite an aggressive period of change

The business world was inevitably going to shift & change, but COVID-19 has certainly catalyzed the process. 

With this in mind, you want to ask yourself if your gig is going to be able to adjust relatively easily or not

The business world is ‘gradually’ turning a cold shoulder on physical aspects. 

It is being re-defined by a digital accent

How does your side-hustle account for this transition process? 

men shaking hands with a binary code filter over the image

Now that we’re on the topic of adaptability, we need to look at the 


We are living through one of the greatest technological tidal waves that mankind has ever seen. 

Anyone or anything that is going to choose to bet against tech will lose

Technology needs to be embraced

It shouldn’t come as a surprise to you that this tsunami is going to challenge and drown a fair-few industries

Be wise in your choice of industry. 

The value of clearly defining your industry will help you to accurately plan & execute your marketing strategy.

You will also be able to identify your target market & fellow competitors

On the topic of competitors though, if you can identify these key figures in your niche then you can use them as lessons to learn from. Find what it is that they do well and then add your signature to the ‘secret’ recipe.

little child's feet in front of a line with future written on it on the road


We have already hinted towards the point of establishing the 


By this, I am not just talking about external factors that will influence the timeline of your hustle. 

No no. 

Right at the start, we spoke about why figuring out your ‘’why’’ was crucial, because it quickly determines if you are trend-hopping

If you knowingly go trend-hopping then once your honeymoon period is over, your side hustle will soon crash & burn

Be honest with yourself about the level of commitment you’re willing to show towards this gig of yours. 

And even if you are trend-hopping – like producing face masks for instance – it won’t be successful unless you are committed and put in the work

decide commit focus succeed on wooden blocks with an ocean bacground

Now that you’re ready to get out of the starting blocks, it’s time to 


The key realization to come to terms with is that it takes money to make money

You will need to plug in some capital if you have any hopes of building up your side gig. 

But how much is it going to cost

Well, that’s where the research part comes in. 

Start-up funds are not always the easiest to get your hands on, but luckily for you, you would’ve done sufficient planning to be able to confidently pitch your idea to someone else if you need to have some financial help. 

Related: Money Making Mindset for Students

money bag in a persons hand with a blue background


The world of business is quite exciting. The thrill of the pursuit of making your dreams come true is quite exciting. 

I hope that you were able to get some worth out of this and possibly gain a little more insight about things to think about before starting a side hustle. 


Why do you want to start a side hustle? 

The Student Money-Making Mindset

We all want to be on the money-making stage. But how many of us think about what happens backstage? Read this for a ‘behind the scenes’ look at making money.


So, you want to know how to make some extra cash?!

No doubt you’ve been hearing phrases like:

  • ‘’ make money while you sleep’’
  • ‘’ be your own boss’’
  • ‘’ live the life you dream of’’

Everyone has that goal: make more money. Unfortunately, it’s a goal with zero direction.


Because few people allocate the time to thinking about their thoughts. If we can think about our thoughts, we can try to better understand ourselves.

This will help us to see why we have particular ambitions and also identify which factors influence us.

By putting time into thinking about our thoughts we can then try to develop the best possible approach to achieve our goals.

This approach is then tailor-made to custom suit your vision.



But few are willing to dig the foundation.

If you are reading this then you’re either in school or college, and so you – of all people – know just how crazy it is to try and manage your life with your current commitments:

  • Academics
  • Sports
  • Family
  • Friends
  • Significant other

And anything else that you passionate, driven people might have going on in the background.

The point here is that it is far from easy to make money as a student. We have tight schedules that are executed at high-speed.

Why is this important to take note of?

Because when our lives are in full-swing it will become tempting to say that you don’t have the time.

If you can confront this fact before you even get started you are already one step ahead.

To make matters ‘worse’, if you are wanting to make money then it will take money to start.

Above this is then the point of also investing in ‘sweat equity’ – and a lot of it. Sweat equity is the kind of investment that will be made by you in terms of your time and effort.

If you are looking to make a quick buck then this will probably break you.


Especially in your starting phases, there will be a huge imbalance between the rewards vs the input.

Be prepared to feel discouraged. Be prepared to experience forced patience.

The art of making money lies in having the endurance to break through the initial phases of nothingness.

piece of paper attached to string by a clothes peg with the words BE PREPARED written on it

If you can master the art of ‘the waiting game’ then I have some…


Anyone can make money in school.

This is the beauty of the world of money. It is a science a proven one at that.

It’s a matter of following the basic principles to the letter.

Spend less money than what you earn and you will have some fat leftover at the end of every month.

The sooner we can realize this, the more thankful our wallets will be when we decide to go out for ‘’Just 1 drink’’.

This is the very same rule that levels the playing field for all the ‘financial athletes’, as I like to call them:

You don’t need to have x-amount of ‘cash dollar’ in the bank to adopt & implement this practice.

Right now, you’re probably thinking to yourself that that is way too simple to be true. But it is – the very core of making money is as succinct as that.

Okay cool, so spend less and that’s it?


We here to figure out how to make money. Saving is just that little cherry on the cake.

stacked wooden cubes spelling out MAKE MONEY

Now that we understand the basics behind actually growing your bank balance the next part is all about…


It’s quick and easy to say that you want to make money.

But how often do we stop to think to ourselves about why we want to make money?!

This is important because not everyone will have the same reason behind their why.

As is with anything in life, there is never just one way of solving a problem or achieving a goal.

The destination might well be the same, but the journey that different people will travel to arrive at that same end-point will vary.

clock with ''time to think creative'' next to it with colorful arrows pointing to the writing

And those varying journeys determine the relevant strategies/ approaches that will need to be implemented to achieve the desired outcome.


  • Is it to have more spending power?
  • Is it to be financially independent?
  • Is it just simply to have a bank account that smiles at you?
  • Is it your way of providing yourself with a sense of goal achievement?

If you want to increase your purchasing power then you may not even have to look at making more money per se:

A simple evaluation of your current expenses and subsequent compromise may free up the required funds to purchase the next thing that your heart desires.

If – however – there is more substance behind your drive to making money then it is of value to you to continue reading this article.

man in suit staring at wall with multiple abstract icons on it

Now that you can have a broadened perspective on your why, next up on the list are…


Typically – as we discussed earlier – making money is mainly about just being aware.

If we are conscious of where our money is going, we can be more practical in terms of how we make use of it.

Having a greater awareness though about the use of your money is only a fraction of the bigger picture.

Making money is a marathon and so hindsight is probably one of the greatest assets you can utilize.

In today’s digital age, instant gratification is in surplus. This fact often then interferes with our ability to see the benefit of immediate small adjustments for the sake of long-term rewards.

Saving $1 today isn’t going to help much for tomorrow, but that same $1 saving on everyday habits come next year is suddenly looking a whole lot better at $365.

It’s great that we can have an increased awareness about our needs & wants but that isn’t going to help us much if we don’t correctly adjust them.

Because what good is it for us to be making more money if we just going to be ‘careless‘ about how we use it?

I am willing to bet that you’ll feel similarly to when you were making less money – that there wasn’t enough to meet your needs.

And ultimately it comes down to the simple mindset of living below your means to be able to free up some resources.

time to evaluate written on sticky-notes

Now that we’ve got the absolute basics behind a money-making mindset, next up is to…


If you know anyone or have been around anyone who is involved in the investment side of finance then you would be aware of ROI – return on investment.

This is a key factor that investors focus on when plugging capital into any venture.

Similarly, the derivative that is ideal for students – who want to make money – is to focus on ROT.

Return on time.

Why do I say this?

We are students and our priority is to get a degree – unless you’re the party animal.

Because of this, we need our side hustle to be flexible around our academic schedule.


And so, the area to target is that of passive income.


If there is any reason to BYOB: become your own boss, it should be the internet.

It is a total gold mine for money-making opportunities.

Whilst it might be a highly saturated business space, if you’ve got the commitment to push through the initial ghost town phase of any concept you might come up with, you will be rewarded.

It whittles down to how much sweat equity you are willing to put into your idea.

The hard truth is that your venture, 9 times out of 10 is not going to see any ‘real’ traction for at least the first 8 months.

Whatever grit and determination you show towards achieving that eventual traction, will bear fruit in time.

This is the precise reason as to why the internet is such a powerful start-up platform.

It has exponential traction growth, which yields passive income.

young man lying on floor with multiple notebooks in front of him

So that’s the foundation

Let’s look at a few bricks you can use to…



This has definitely got to be everyone’s favorite part of ‘money-matters’.

Fortunately or unfortunately though, it is a core part of finance.

It’s all good and well for us to have money-making methods to implement. But that wont be of any use if we haven’t outlined the current flow of our cash.

The bonus though is that once the initial hard yards are complete, the budget framework will only need to be updated every once in a while.

Cutting Costs

This is probably going to be one of the immediate realizations for you, once you’ve drawn up your budget.

You will quickly be able to analyze and identify areas of your expenses that aren’t exactly necessary.

This is an easy to implement ‘shortcut’ that over time, will prove to show worthwhile gains.

Reducing your expenses can be achieved through either taking a frugal approach or becoming a financial minimalist.

Frugality is all about trying to find the best deal at the best price. It’s the typical mindset of buy bulk & save.

Financial minimalism however is quite the opposite. Here the view of paying for quality over quantity is adopted.


Now that you have some extra cash leftover, it’s time to put that money to good use.

This idea has been flirted with from the start.

It provides a way of you knowing that you are adjusting your spending habits and can be quite motivating to look at every now& then.


For our slightly more adventurous readers, this alternative to saving might pique your curiosity.

The value here is that you are young and have the assistance of compound interest to balance out your ‘low-value’ investments.

If there is going to be an ultimate method of trying to beat the rate of inflation, investing should be your go-to.

Part-time Job

Admittedly, it might not be the greatest when it comes to offering flexibility.

A part-time job can certainly provide non-tangibleeducation’ if you look at things like customer service and time-management.

It will also boost your CV to be of more value to prospective employers by demonstrating credibility & reliability.

Side Hustle

If you consider yourself the captain of your own ship, then I’ve got a feeling that this is the perfect route for you.

We’ve spoken about the internet and it’s earning potential, IF you put the work in.

This is an optimal space for any student to turn to as it offers convenience.

Work from anywhere, anytime – what more could you ask for?!

Related: The Side-Hustle Starter Kit for Students



As in any sport or field, if you jump the gun you get penalized.

Too many individuals want to jump into the deep end by thinking about earning money during their schooling career.

They end-up having minimal clue of where to start.

This comes as a result of not having given thought to what the background of making money looks like.

Hopefully this post has been able to provide you with some form of substance and worth.

Your challenge now is to think about possible opportunities that you can take advantage of to make money.


Am I willing to commit to an idea for the long-term? Especially because I am unlikely to see short-term success?

Am I prepared to make the short-term sacrifices with hindsight in mind?

Do I understand that it takes money to make money – can I put my money where my mouth is?


Have you ever thought about making money in school or college?